Attention Vietnam was approached by Jetstar Pacific, the budget airline of Qantas Airways, to create an identity for their offices in Vietnam. We created the entire branding guidelines for all the offices in Vietnam which standardized all the Jetstar Pacific offices no matter where they were in the country. The basic, cheerful colors of Jetstar Pacific echo its brand’s values and made the ticketing offices stand out in the busy streets of Vietnam. Aside from creating the branding guidelines for their ticketing offices, we also created designs for the application of the Jetstar Pacific brand identity in airports as well as the redesign of the Jetstar Pacific headquarters lobby.
