alpaca
CAMARGO
Brand Identity—2020
Alpaca Camargo® is a Peruvian clothing brand that has two decades of experience in making ponchos, shawls and capes; with a variety of designs, colors and very good quality.
Since ancient times, alpaca wool, one of the finest after the vicuña, has been used by the Incas to make their best dresses. Alpaca Camargo has rescued this precious raw material and with it the most beautiful garments are produced with fine hand finishing.
The objective of the Brand Identity was to create a visual representation of the brand's values, aligning itself with its philosophy "heirs to an artisan tradition". A strategic study was carried out that included the definition of key terms, clients, competitors, art direction and a concept that is aligned with the philosophy of the brand.
COMMEMORATING PAST TRADITIONS
Alpaca Fashion & Clothing
Lima, PE
ioannes.studio
ig.com/ioannes.studio
