C O N T E X T
There is problem that nobody wants to talk about in Mexico: 9 women are killed every day.I D E A
They didn't want us to talk about it anymore, so we decided to sing it loudly.
we replaced the National Anthem that plays at midnight whit one sung by 9 relatives of victims of feminicide in witch, every 10 seconds, a voice disappeared.
this new version was played on the journalist Frida Guerrera`s social media accounts, also at digital portals, radio, and tv stations showing us what does the absence of 9 women a day in Mexico sounds like.
B O A R D C A S E
V I D E O C A S E ( E N G L I S H ):
V I D E O C A S E ( E S P A Ñ O L ):
A N T H E M:
W E B S I T E:
I N T E R V I E W S:
C R E D I T S
Agency: Archer Troy México
VP Creative: Miguel Arciniega
Abraham Quintana
General Creative Director: Carlos Oxté
Creative Direction: Pedro Molina | Alejandro Junco
Art Direction & digital Retouching: Roberto Guzmán I Karla Rodríguez
Copywriter: Giovana Franchini
Producer: Emanuel García I Martín Hernández
Production House: La Tuna
Director: José Miguel Ramírez Coika
PR: Vanessa Cueto
Photography: Adriana Farias.
