PETRONAS REV SQUAD which was developed as an innovative education platform to communicate the science and tehchnology behind the fast-paced world of motorsports to school children in an engaging and interactive way. We created 3 smart and charming characters for the program, each of them possess very distinctive personality and character.
By widening the appeal of motorsports to the general public and to school children in particular, a mobile exhibition truck was introduced to provide more experiential learning opportunities while cultivating children in rural area to have more lasting interest in science and technology.
Client: PETRONAS Motorsports
Agency: Arc Worldwide ( Leo Burnett Malaysia)
Art Direction/Design: Ng See Lok / Howl Lee
Illustration: SEQ- Sequence Production Sdn. Bhd.
Samad Swift
Tony Turbo
FeiFei Formula
