Good Monster is revolutionising the idea of the local mixed rice by incorporating healthier options and western condiments. Emphasising the unity of Asian flavours with a healthy twist.
The idea of the graphic identity was mainly inspired by the concept of economy mixed rice, where ingredients were mixed-and-matched to create a meal. In this case the ingredients were combined to create a unique ‘monster’ (personalised meal) of your own.
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Art Director: Driv Loo
Designer/ Illustrator: Michelle Leong
Art Director: Driv Loo
Designer/ Illustrator: Michelle Leong
