Video posts and imaginery for ETHR, the new techno project of the young music producer Manuel Segura Torres. With Factory EP, his first release under this new alias, he's inviting us to rethink about the nature of our relationships with the human and the technology, and the disconnection we face with the newly formed human interaction, involving social media and new ways to build a character, far away of who we really are.
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Hereby, some of the most silenced issues of our times, are introduced as a reflection around one of the biggest challenges that humanity will have to face in regard to our adaptation to the immediacy, the power and the greatness of the new technologies, and in behalf of our stability as a system of individuals coexisting under a common space:
Misinformation, post truth, manipulation, ignorance, fake news, hate, alarmism, critical spirit loss, belongingness, polarization, confrontation, totalitarianism, dogma, censorship, freedom of speech, virtual wars, hostility, radicalization, dehumanization of the unknown.
Not just as a system, but as individuals recently forced to rethink the nature of our relationships with the human and the material, it's our duty to face disconnection from reality, isolation from the spiritual plane, virtual identities construction, ephemeral success, overexposure, privacy loss, massive harassment, big data, information leakage, new forms of abuse, bribery or destruction; Even of love, sex or self care.
