SUB-CULTURE PROMO STING
-Afro-Futurism Subculture-
The storyline of this campaign will showcase concepts that are not commonly found in Africa and/or done by African people to showcase the potential of Africa in an
Afro-futuristic mindset.
Afro-Futurism is combination of terms like Afrocentric, representation, potential and imagination to a level that is made for African people respectively. Afro-Futurism is fascinating because is goes with an idea of representing the black person in situations that may be seen as somewhat “unrealistic” or “ Sci-fi”.
However, this is far from that, it is simply the imagination of the, what if, scenario that is predicated upon the limitless possibilities of growth(for example the Marvel Film, Black Panther).
It is important to see oneself in positive environment and due to the lack of that for the majority of African people from current and known historical events, Afro-Futurism provides those possibilities.
-PROMO STINGS-
-MOTIVATION-
Afro-Futurism design that was chosen involved the use of texture and colour, which is something the African diaspora is quite famous for globally.
Each colour used in the video, revolves around positive connotations towards the African Diaspora; green symbolises prosperity and expansion; purple symbolises royalty and wealth; red symbolises the passion of the African and orange represents drive, knowledge and happiness
