To develop a comms campaign that encapsulates a total message to speak to total audience, and can be sliced to different segment as needed. 

Objective : To drive total increase in transactions during campaign period, with two promo mechanics; Delivery and Self Collect. 

Idea : • Ramadan - Rasa-rasa Nikmat Puasa (Plays up the great feeling of sinking your teeth into a hard-earned Ramadan reward by contrasting it with the most common challenge during puasa, having to endure long queues during peak hour.

          • Raya - Rasa-rasa Nikmat Raya (Plays up the great feeling of sinking your teeth into a hard-earned by contrasting with challenging Raya triggers; stressing over no time to get food for the whole family.