Boots Health & Beauty
Richard Firth (Creative Director & UI Designer) and I were challenged to redesign the Boots Health and Beauty magazine website completely. I worked on this project while freelancing at Bookmark Content as the Lead UX Designer.
Defining purpose
In order to create a logical experience for the user, it’s important to clarify the purpose of the different platforms and also what brings them together.
Even though both have different purposes they need to be somehow connected as they are still part of the same brand and often both part of the user’s journey.
User Journeys
It’s important to create a seamless relationship between the two platforms without forgetting each other’s core purpose.
Site Map
Mobile Experience
Based on our proposed solution of BootsHealthandBeauty.com & existing state of Boots.com
Desktop Experience
Check the next phase of the project here. On the hand of my colleague Richard Firth.
Live website here!
Thank you for your time. Feel free to get in touch if you have any questions about this project.
