Nestlé Morning
In Book Winner: Kyoorius Youngblood awards 2018
‘Have a Nestlé Morning’ was my entry for 'Kyoorius Young Blood' award 2018. The brief was to position Nestlé as a complete marketer of nutritious breakfast products in urban India. Nestlé's breakfast portfolio includes Nesplus Breakfast Cereals, Nescafe Coffee, A+ Milk, A+ Grekyo, Maggi Oats Noodles, Nescafe Cold Coffee Can and Milo Tetrapak. The challenge was to unify and communicate this portfolio of Good Breakfast products and occupy the space of being 'India's good breakfast company.'
The concept
The communication for the campaign was this illustration of Nestlé city. It talks about Nestlé as self-sufficient breakfast brand that caters to the various needs of the people and provides them with the necessary fuel to accomplish their day-to-day goals. This campaign communicates how Nestlé provides a holistic breakfast experience with multiple products that are packed with different nutritional benefits. The Nestlé-city thus becomes a utopian city where everyone is well-fed and happy. The morning scene in the city depicts the people enjoying their Nestlé breakfast, and simply having a ‘Nestlé morning!’.
A compilation of Nestlé products used in the illustration.
Social media extension of the campaign that promotes the combination of different Nestlé products.
Print communication
Public space communication
