WILL | Brand Revitalization
Client : KOREA YAKULT
Services : Research & Analysis, Brand Strategy, Brand Identity, Label Design, Visual Branding System, Design Specifications
Creator : Seung-Beom Ki, Heung-Ki Kim, Seonah Ahn, Hyunju Lee
Year : 2009
Korea Yakult has renewed its package design by introducing a new version of 'Helico-Bacter Project Will', which has upgraded functionality.
Korea Yakult’s ‘Helicobacter Project Will’ is a product that created an equation called “Stomach Health = Will," which caused a sensation in the fermented milk market, which has focused only on intestine. In order to strengthen the functionality of products that have recorded explosive growth since its launch, this renewal emphasized the form of stomach and the function of circulation with neat graphics while maintaining the brown color, which has become a brand color in consumer awareness.