Design prototype for a charity project.
Work is not printed and distributed.
Agathians Shelter is an orphanage for boys that was founded in 2003 by a team of young adults. It was set up to save a group of children from being turned out to the street and to provide a home for them. The children are from various backgrounds; some are orphaned, some only have a single parent who can’t afford to feed them and others are either abandoned or neglected.
This project aims to encourage the potential donors to use their instantaneous judgment on helping the children in needs from the homecare centers where this will enable them to see the children’s goals being reached with their instinctive decisions that have been made to help them reaching it.
A more intuitive approach has been implemented for the overall design direction to align back to the strategy, which is to help upon witness without much hesitation. The brochure will then serve two purposes, one of which lays down the mandatory content about the orphanage's information and another one, a conceptual poster which aims to call for action from the receivers. The choice of green and orange color combination is the two major colours of the orphanage's identity which suggests growth and optimism.