Crossing the roaring rivers, reaching the tops of the mountains, staring at the running wild deers, breathing the freshest possible air. This is just a tiny fraction of what people can enjoy at the pure Slovak nature while taking the trip. Our team took this wild natural idea and decided to transfer it into the LIDL shopping network. Lidl as a love ecological and social response brand accept it and identified with it immediately. Now when all the stuff is on its right place(s) (more than 140 shops cross the Slovakia), every customer can visit magic places inspired by our wonderful nature which combine real transferred places and natural elements and LIDL highest rated goods with great social and ecological impact.
The final visuality was created by Slovak illustrator Jan Vajsabel.
Creative director: Iva Pacoňová
Art directors: Štefan Nosko, Jozef Kyselica
Copywriter: Ivana Viteková
Illustrator: Ján Vajsábel
Production (photo): BITTNER print s.r.o.
Photos: Peter Kubaľák
