Be Fiero!
A moment to...
Client: Martini (Reply Creative Challenge 2020)
Location: Italy
Brief: Ideas that make the brand come alive
Target: millennial's
Brand Vision: Become the world's favorite Aperitivo brand by celebrating the importance of True Friendship
Our proposal is to create a branding activation strategy around a positive emotion. Millennials are known to care more for brands that have a clear message and fight for a good cause, but they are also attracted to brands that make them feel good either physical or emotional.
