BBC
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Is more than just a few well crafted beers: their ingredients, their territory, their people and their instinct to do what anyone else dares
to do, makes of BBC a great brand.
Although, there is only a few who know the real size of BBC, because are the small stories hidden behind each beer the ones that make
of them, not just big crafted beers, but giants.
So, seeking to materialize the greatness of this brand in their pubs, we approached one of the brand's assets, the initials of BBC,
to design a series of murals that synthesize those stories that inspire what greatness means to BBC.
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Every day our farmers go up and down kilometers of steep mountains to collect grain by grain the coffee that our Macondo beer carries.
Perhaps, this is why this beer served at 45 degrees tastes so much better.
Are the smallest stories what make us bigger.
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Monserrate, one of our red beers, mixes malt with high and low fruit notes, making it unique in the Bitter category.
Now it is not difficult to understand why whoever visits Bogota cannot leave without going up this mountain and without taking
down this BBC.
Are the smallest stories what make us bigger.
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Hops is a female creeper-type flower and one of the 4 ingredients needed to make any of our BBC.
This is not the only reason why we believe that to make a BBC, the female presence is indispensable.
Are the smallest stories what make us bigger.
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When the BBC Bacatá was created, it was decided that this beer should be made only with the peels of oranges planted on Colombian farmers' land. And if we tell you that this citrus will change your face when you try it, it will not be because of the acid, but because
of what it means.
Are the smallest stories what make us bigger.
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Septimazo is a beer full of hops, body and aroma, and one of our most awarded beers worldwide.
Paradoxical to think that a beer with this name is the one that occupies the first place in the country.
Are the smallest stories what make us bigger.
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Thousands of Colombian bees work as hard as we do to collect the premium honey that our Cajicá beer carries.
Who would have thought that something made with so much sweat could quench your thirst in such a sweet way.
Are the smallest stories what make us bigger.
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Credits
Copywriter
Jaime Andres Tovar
Art Director
Byron Poveda Tovar
