Rebrand of a leading travel industry news provider
The brief for this project was to create a vibrant new brand and identity system, that represents TTG’s new strategic positioning for ‘smarter, better, fairer travel’. Staying true to the core intent of the first ever TTG publication that launched 66 years ago, the new TTG publication needed to capture the act of connecting suppliers of travel with sellers of travel, but in a contemporary and refreshing way.
Following their new strategic positioning, a new brand hierarchy was created including corporate, product and sub brand logos – a fully comprehensive identity system. This was fully encompassing of colour, typography and photography within interactive brand guidelines, to ensure design continuity across all delivery channels.
My tasks on this project consisted of creating a completely refreshed brand identity system and sub brand structure as well as working with a team to create the new design for the overall publication.
TTG recently won best B2B launch/relaunch of the year at the PPA Awards 2019.
Scope:
– Brand identity
– Logo system
– Brand guidelines
– Editorial design
– Animation
– Logo system
– Brand guidelines
– Editorial design
– Animation
