The visual strategy for the PURO + cold pressed juice packaging was inspired by the movements and colours of nature, awakening lightness and naturalness. Unique illustrations to represent the diversity of active ingredients from the Amazonas was the key to approach the consumer who seeks a healthy option. The result was a proprietary language that ensured the product stood out at the Brasil Design Awards 2018 and at the 12th Brazilian Graphic Design Biennial.
Design Coordinators: Bruno Didário, Margo Doi Takeda
Account Manager: Juliana Gonzales
Designers: Bruno Didário, Eudes Correa
Artworkers: Edgar Marculino
All copyrights belong to Fazenda Amazonas and A10
