Whimsy Creams derives it's name from 'Whimsical': to behave in a playful or fanciful manner, especially in an appealing and amusing way. It's innovative approach to ice cream flavours lies in the fact that there are no flavours, and where customers discover the surprising combinations after they have tasted what's inside.

I chose this type of colour palette to reflect the brightness and the happiness that summer brings, as well as reflects a vintage, more retro kind of feel. This relates to the idea that Whimsy Creams wants to make memories with their customers.