Petra Smolčić's profile

Faculty of Maritime Studies - branding

The Faculty of Maritime Studies in Split was founded in 1959. It operated from the beginning as the Maritime College, and since 2004 it has been operating as the Faculty of Maritime Studies of the University of Split.

The faculty offers 5 departments: Maritime Nautics, Naval Engineering, Maritime Electrical and Information Technologies, Maritime Technologies for Yachts and Marinas and Maritime Management.

The current state of the visual identity of PFST is not consistent and the sign itself needs modernization.

The logo is a redesign of the existing logo of the Faculty of Maritime Studies in Split, retaining the basic elements.

The sign consists of two parts:
-sails that represent movement, energy, pushing forward
-waves (maritime) and book (education).


The sign itself, with a balance of positive and negative spaces, constructed with a golden ratio and vertical and horizontal elements, establishes stability.
Faculty of Maritime Studies - branding
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Faculty of Maritime Studies - branding

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