Branding for New Normal Group, an entrepreneurial investment group that founds, co-founds, invests in and incubates growth companies. From the logo to the website, the goal was to develop a brand look & feel that showed the traditional structures of venture capital do not limit the group. Not only that, but it was essential to represent the shared and diversity within the group, having a portfolio of over ten different companies, from lifestyle to venture investments - all with a distinct and bold identity.
