App Mobile: Hiệp Khách Hành app mobile
Summary: Hiep Khach Hanh app mobile is a role-playing game published by Mobiz JSC game company. The game is based on characters in Jin Yong' stories, and visualize them into 3D cartoon characters. By playing this game, players can become their favorite fictional characters.
Air Dates: 26th May, 2020
My role: Digital marketing specialist. I create ad contents, run ads campaigns, tracking ads performance and then report them.
How I think about it:
Since I already had experience with the first game, I could point out some problems with the ads creative contents. This helps me get a better understanding of app launching process, such as: what should be put in the pre-launch phrase, what should be put in the launching phrase to increase the total installations,...
Here are some of my ads creative contents:
