Luxo Carioca is a Brazilian brand of feminin clothes and acessories based in Rio de Janeiro. The owner asked for a very clean and elegant logo, that could be used in different ways and reflect diferent moods. After a long process that envolved the client in each step of development, the final solution was the design of a monogram "LC", disposed as a pattern around a circle, as a sun symbol. Simple and joyful, as Rio.
Except for the mock-ups, all the pictures used in the applications were taken by me in Rio. =)
Except for the mock-ups, all the pictures used in the applications were taken by me in Rio. =)
The various patterns that emerge from the monogram:
MIV - Identity guidelines
Applications:
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