The Senseable City Lab is a multidisciplinary research team at MIT whose mission is to anticipate and foresee changes in the way cities are described, transformed and inhabited.
This project was made for my Graphic Communication class and it covers the design of a communication campaign to advertise a fictitious talk by Carlo Ratti (director of the Senseable City Lab) in the Canadian city of Vancouver.
The design is characterised by a modular system of words linked to a central abstract and dynamic motif that takes as its reference the heat maps commonly used in the field of data analysis (main purpose of the research team), referring at all times to the central slogan: "Urban imagination and social innovation through design & science".
Photo © re:publica 2015 / Jan Zappner
