This was one of my proposals for a digital marketing agency identity.
The client did not choose my proposal, but this is the work process behind it.
The name Staircase comes from the idea that the agency will help their clients take the next step in their marketing field.
The client wanted the logo to be based in the brutalist architectural style, so I researched pictures of buildings and stairs from that time to find inspiration to help me create a logo. Eventually I came up with the S shape. The logo represents a staircase, drawed like it would be in an architecture plan, and the steps can be movable in an animated way, representing the idea of taking the next step to achieve a goal.