Experience design is not and should not only be limited to a product. NR
For JAMAR's Christmas Season Campaign a different digital strategy was created. People were invited to make a wish for someone special instead of for themselves. The 10 most touching stories, among the 1753 wishes achieved by the campaign, were awarded making their wish come true.
“GIVING JOY WHILE WAITING FOR NOTHING IN RETURN IS BETTER THAN RECEIVING ANY GIFT”
The experience revolved around the audience asking for anything (from the brand) they would like to gift someone else who deserved it. No necessary purchases or fees were needed to participate, they just had to tell us their reason and story.
Before launching the campaign, we asked on social network "Do you want to receive a gift this Christmas?" Viviana Silvera was one of the 3,514 people who answered. We had a surprise for her:
THE CAMPAIGN
The campaign was launched with a landing page, where any Colombian could participate by choosing a gift, the person they wanted to give it to and sharing why. Over 1,563 wishes were received, of which 10 were chosen to make them come true.
The campaign was highlighted in the Colombian Advertising Yearbook 2018-2019 edition and in 2020 it was part of the TOP 10 of the P&M MAGAZINE which rewards the best of advertising in the country.
