Hatch Design's profile

Lucky Lager

Hatch Design
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beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity



LUCKY LAGER

Pabst Brewing came to Hatch with a problem only a local agency could solve: inject the soul of the Bay Area into an 8oz can. Through bar, park and beach archeology, we learned that in this city, luck is a matter of perspective. 

We brought the local legend to life by leaning on existing equity from the prohibition and flipped it on its head by infusing it with a more modern soul. At Hatch, we believe that luck flavours the bold! ;)



beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
beer Beer Branding Beer Packaging branding Can Design design Packaging typography packaging design visual identity
Lucky Lager
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Hatch Design's profile

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Hatch Design's profile
San Francisco, CA, USA

Lucky Lager

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