PRANAC ~ Visual Identity

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Visual Identity

PRANAC®

Pranac is a Portuguese Startup located in Figueira da Foz. The company emerged from the development of innovative Swiss technology, which allowed the potentiation of molecules with low bioavailability, but with remarkable health benefits.

As an example, they present Resveratrol, which is a natural compound predominantly found within the red grapes' skin and in the roots of Polygonum Cuspidatum (also known as Japanese Knotweed). Several studies have shown the capacity of Resveratrol to delay or even prevent multiple diseases, including cancer and cardiovascular diseases, in addition to extending the lifespan of various organisms.

Client / PRANAC

Project Type / Visual Identity

Place / Figueira da Foz, Portugal

Year / 2020

Project Process

Mapping

Pranac offers solutions for molecules with low bioavailability, such as Resveratrol. Through the process patented by Pranac, this element is combined with the benefits of extra virgin olive oil. It should be noted that the entire PRANAC process is based on what nature offers, balancing the natural with technology. This final product may be available in capsules, serving as a basis for supplements, food, and cosmetics.

The name Pranac comes from the word prana, which means vital energy and is divided into 5 different pranas. The letter C at the end of the name came from the word conscious, and it was added to bring balance to the name, following numerology precepts.

Brainstorming

Molecules Prana

Olive Oil Capsules

Biology Nature

Figueira Da Foz Conscious

Balance Symmetry

Drop Innovation

Chemistry Success

Potentialization Technology

The Pranac brand is...

...serious, but it is not austere.

It is innovative, without being arrogant.

It is technological, but it comes from nature.

Concept

The previous mapping process was essential to create the concept for this project. The main inspirations were the Resveratrol molecule, the 5 pranas, nature, capsules, oil drop and balance.