'New Dawn' Nissan Brand Film

Production stills

cinema 4d design dynamics houdini motion design natural Nissan octane organic particles

TBWA\CHIAT\DAY\NY came to Elastic with a fantastic brief of bringing the new Nissan logo to life in an organic natural way.

Collaborating with our specialist team, the aim was to create bold and graphic photo-real simulations that looked and felt like real, naturally abstract elements forming. The film needed to be not only striking on a visual level, but also speak to our intrinsic human emotions.

It was important for people to feel alive when they watched this. To create a sensory experience. We wanted the emergence of the logo to create a sense of both wonderment and anticipation as it gradually emerges and reveals itself in an organic way.

Client: Nissan
Agency : TBWA\CHIAT\DAY\NY

Global Creative Director: Mark Sheldrake, Nissan United
Executive Creative Director / Head of Design: Chris Rowson
Senior Copywriter: Chris Santaiti
Associate Creative Director: Tiffanni Spann
Associate Art Director: Louis Prenaud
Motion Graphics Designer: Seokmin Hong
Account Director: Shingo Asami
Global Account Director: Aisha Lo
Senior Integrated Producer: Jessica Fiore
Art Producer: Danny Jackson
Head of Integrated Production: John Doris
Business Affairs Manager: Sarah Giarraffa

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Post Production
Design Studio: Elastic
Creative Director: Duncan Elms
Designers: Carlo Sa, Gryun Kim, Jan Sladecko, Kaya Thomas, Nadia Tzuo, Brandon Parvini, Lynn Cho, Min Shi, Albert Albaladejo
Concept Art & Look Development: Nahuel Salcedo, Damian Sendin, Lilen Herrera, Koji Obara, Mariano Abel, Fede Kanno, Alex Levinton, David Kvien, Job Menting, Rutger van de Steeg, Matias Mastrogiano
Production: Ailin Brunner, Lucia Gutkin
Storyboards: Vince Wei

Lead Compositor: Martin Karlsson
CG Supervisor: Chris Clyne
CG Artists: Jun Kim, Seunghyuk Kim, Jose Limon, Ian Ruhfass, Scott Nishiki, Joe Paniagua, Weiyo Sha, Yuo Tengara
C4D Animators & Compositors: Gryun Kim, Yongsub Song, Brandon Parvini, Jan Sladeko, Aziz Dosmetov, Lee Buckley

Editors: Jessica Ledoux, Rachel Fowler, Martin Hsieh
Online Editors: Dan Ellis, John Valle

Senior Producer: Paul Makowski
Associate Producer: Megan Rodriguez
Producer: Danny Hirsch
Deputy Head of Production: Zach Wakefield
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall

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COLOR
Color Studio: a52 Color
Colorist: Paul Yacono
Color Assistant: Corey Martinez
Color Producer: Jenny Bright
Executive Producer: Thatcher Peterson
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SOUND
Music Company: Indestructible
Composer: William Hunt
Final Mix: Wave Studios

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