Brava Engenharia has created a unique reputation in the development of commercial construction, standing out for its guarantee of deadlines and its modernity, both by the team and by the construction solutions. Since it was founded in 2010, the brand's 'business' language has attracted attention, sounding more contemporary and sophisticated in its territory.
Balancing the perceived attributes of the company with the interpretation needs of this area, we take the concepts of knowledge, development and time to the visual identity. Our role was really to balance the brand image with its reputation already created, bringing visual elements that convey technology, modularity and security without looking dated or rigid, to its identity.
The result of a balance between identity and image was immediate, since the brand was more similar to the business area (development) than the engineering segment; This was one of the company's goals in terms of its communication.