Satoyama Jujo
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Packaging design for binned products produced by Satoyama Jujo, a 13-rooms inn located in Niigata prefecture, Japan.
The design aims to visualise how Satoyama Jujo translates Japanese sensibilities into modern-day output, by blending elements such as the Japanese map and vertical texts with English titling letters. The dynamic hand-written lettering acts as a pattern to differentiate the products, and at the same time, it is an expression of Satoyama Jujo’s handmade charms.
The design aims to visualise how Satoyama Jujo translates Japanese sensibilities into modern-day output, by blending elements such as the Japanese map and vertical texts with English titling letters. The dynamic hand-written lettering acts as a pattern to differentiate the products, and at the same time, it is an expression of Satoyama Jujo’s handmade charms.
credits
art direction: shun kawakami, artless Inc.
art direction: shun kawakami, artless Inc.
graphic design: koyuki inagaki, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuu kawakami, artless Inc.
assistant design: hitomi yasuda, artless Inc.
project management: asami kinoshita, artless Inc.
photography: yuu kawakami, artless Inc.
