After the success of KFC’s Fort St concept store in Auckland, the decision was made to open a second urban concept store on Wellington’s Courtenay Place. Our brief remained largely the same, but with the added challenge of a narrow space, and the question of how we’d do this one differently, maintaining the same essence but avoiding a cookie-cutter approach. We chose to highlight and work with alternative elements of KFC's brand DNA, all the while aiming to use the narrow nature of the space to our advantage.
Agency: Saturday Creative
Interior Design Partner: Material Creative
