THE PREMISE
Nanyang Technological University’s Office of Student Community Engagement (NTU-SCE) is a division of NTU’s administration in charge of promoting and managing projects aimed at creating social good. While not new, the office itself had not had its own visual identity to use for its printed, online, and social media presence.
I was thus tasked to create a logo, preferably a logotype, that could function as the office’s visual identity. Below is a quick look of what I developed for NTU-SCE, covering the typeface choice, the use of colour, and how the logotype has since been applied for various collaterals.
