CLIENT
C40 is a global network of mayors of the world’s leading cities that are united in action to confront the climate crisis.
BRIEF
This short video introduces the 15-minute city concept. It describes the idea of changing urban structures so residents can access the essential functions of everyday life within a 15-minute walking or biking radius from their homes.
CREATIVE CHALLENGES
Represent different scales of a city : districts, small neighborhoods, parks, infrastructures but also its inhabitants
Represent the diversity and inclusivity of the inhabitants in cities
ARTISTIC DIRECTION
The artistic direction was decided based on the creative challenges and production deadlines.
The choice of using several scales of characters in flat design allowed us to meet deadlines while keeping a sensitiv touch in our illustrations.
The larger the character in the image, the more detailed it is.
The smaller the character, the more “geometric” it becomes.
VOICE OVER & MUSIC
We used four different actors to reinforce the diversity and we chose to combine the sounds of the city with soft piano notes to create a calming atmosphere.
CONCLUSION
Having the opportunity to work on complex topic and having to put into images and movement actions that are under development is what stimulates us the most.
Our team is particularly competent and efficient for this type of challenge because it perfectly matches its vision of what motion design is used for.
CREDITS
Coordination / Artistic Direction / Illustration / Animation : Studio Hyphen
Many thanks to our wonderful team
Script : C40Voice-over : Studio VOA
Sound design & Music : Clovis Tisserand
