vivo asked me to create a wallpaper series for their X50 flagship product line, including the X50, X50 Pro and X50 Pro+ phones.
Since its founding in 2009, vivo has expanded to over 100 countries around the world.
International expansion began in 2014, when the company entered the Thai marketplace.
The wallpapers are used as selectable standard backgrounds on the phones and also as default wallpaper. They are shown in advertising materials and online assets from vivo.It is a challenging work to show the elegance and artistic design beauty of vivo x50.
Symbolic design
Considering the thinking habits of offline consumers, we need to visually leave enough differentiated memory for users in a very short period of time. We hope that the picture elements can be direct enough, for example, simple geometry or straightforward associations can be adopted to help users remember and recognize, so that users can describe themselves with simple language, thus achieving the purpose of memory and communication.
Credits
Artist: Robert Kohlhuber
Designer: Jeff Huang
Special Thanks: 朱旭煜 / 何君尧 / 熊奕维 / 章玮玲
