"Spoon" and "Bath"
Emotional spots to connect and relate to caregivers whose roles have now reversed. They are the ones taking care of the ones who once took care of them. The Roles change campaign is intended to let caregivers know that AARP is there to help them help with timely tips and resources. I came up with the creative concept, copywriting, art-direction and co-direction of the spots.
Emotional spots to connect and relate to caregivers whose roles have now reversed. They are the ones taking care of the ones who once took care of them. The Roles change campaign is intended to let caregivers know that AARP is there to help them help with timely tips and resources. I came up with the creative concept, copywriting, art-direction and co-direction of the spots.
