Orinoco Coffee - named after the river Orinoco in South America, believed to be the source of where Colombian coffee first originated - are speciality coffee roasters, offering a range of responsibly sourced, fair-trade, roasted Colombian coffee beans and coffee paraphernalia. The client is looking for a new brand identity to roll out across a variety of brand touch-points including their packaging and their delivery vehicles.
Orinoco is sold and distributed all across the world, and competes with some of the biggest global coffee brands out there. As a result, the brand identity must be simple and legible for customers from various different countries. The client would like to see how their brand could rollout across a series of marketing collateral, such as social media tiles and posters.
Orinoco's customers are mostly in the late 30's - early 70's, with some additional income to enjoy some premium coffee. They mostly drink their coffee through third party suppliers and cafes, but also buy a huge amount of retail product, such as ground and non ground coffee beans, strainers, cafetieres filters, mugs and other merchandise.
Orinoco is sold and distributed all across the world, and competes with some of the biggest global coffee brands out there. As a result, the brand identity must be simple and legible for customers from various different countries. The client would like to see how their brand could rollout across a series of marketing collateral, such as social media tiles and posters.
Orinoco's customers are mostly in the late 30's - early 70's, with some additional income to enjoy some premium coffee. They mostly drink their coffee through third party suppliers and cafes, but also buy a huge amount of retail product, such as ground and non ground coffee beans, strainers, cafetieres filters, mugs and other merchandise.
In response to this brief, I designed a simple water inspired coffee cup shaped logo with a minimal colour palette and a bold typeface to compliment the premium coffee.
