A wonderful campaign to communicate Frienn, a revolutionary Olitalia's product. This olive oil, thanks to an innovative composition, transforms the nightmare of frying at home in a moment of pleasure because it doesn't stink. 

That's why frying at home will become a fairy-tale.

Credits

Leo Burnett Milan

ECD: Selmi Barissever

Direttore Creativo – Head of Design: Neta Ben-Tovim

Senior Art Director: Stefano Zagaglia, Alice Maiorino

Senior Copywriter: Alessandra Oddi, Giovanna Palma

Casa di produzione: Soldi&Donadello

Fotografo: Fulvio Bonavia

Home Economist: Iviano Ravasio