PUBLIC AWARENESS CAMPAIGN | POZNAN CITY HALL | 2019
Let's change the city together!
The Poznan Civic Budget is an annual public awareness campaign organized by the local municipality. I would love to present to you the edition of 2020, the one that converted the city into an isometric illustration. This way we wanted to highlight the results of the previous editions, due to which many new sights and recreation facilities in Poznan were built.
The brief: to encourage residents of Poznan to submit projects that can improve the quality of life in the city. Selected projects are to be funded with the civic budget.
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THE ISOMETRIC WORLD
The poster I created from scratch in 2017 was taken as a starting point for the Key Visual of The Poznan Civic Budget campaign.
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EXPANDING THE SET OF THE ISOMETRIC LANDMARKS
The main sights of Poznan were transformed into the world of isometric Illustrations. Anyone who had visited Poznan at least once could easily recognise the Town Hall (Ratusz) and the Castle (CK Zamek). Let yourself compare the illustrations with reality.
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SOCIAL MEDIA CAMPAIGN
Overall over twenty social media posts (both static and animated) were created for the campaign. Here are some of them :)
For more check out the Poznań Civic Budget's facebook page (in Polish).
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PRINT DESIGN
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THE RESULTS
The edition of 2020 ended up being the most successful in the whole history of The Poznań Civic Budget. The residents of Poznań submitted as many as 239 projects, and 68,000 inhabitants of the capital of Greater Poland took part in voting.
The project was executed while working at Chromatique Creative Agency.
Art Direction & Graphic Design: Anastasiya Guziy
Thank you!
