Oio Lab - Serums

  • We work with Oio Lab on a daily basis, and we were very excited about their release of two new products; deeply penetrating gel-serums AQUASPHERE and THE E-SERUM. We were responsible for designing new packaging in the brand identity style. The serums are liquid gels in transparent and light blue, so we wanted to highlight their freshness and lightness in the design. We also drew our inspiration from the beautiful ingredients: unique pea ferment, copper tripeptide, oligosaccharides from brown algae or sea minerals. These are especially accented in the creative photography.

    Art direction / Graphic design / Packaging / Print / Photography

  • Simultaneously, we worked on a video and photoshoot with models showing how to use oils and serums. It was our goal to work with natural, beautiful women and not necessarily with professional models. To even further demonstrate that Oio Lab are a kind, transparent skincare brand for everyone

  • Art direction / Graphic design / Packaging / Print / Product Photography: HUGMUN 

    Video: Andiamo works
    Video Art direction: Joanna Ziemowska
    Model Photography: Kuba Szopka
    Retouch: Katarzyna Jankowska
    3D: Ame.type
    Model: Maria Kompf / Marta Szostak
    Set: Kinga Dembińska
    Mua: Paulina Kurowiak
    Hair: Open Hair Studio
    Assistant: Jadwinia Jadwinia