With the strange world we now live in and the fight to protect ourselves from COVID, this project began with a very tight deadline and evolved into many more projects.
The project started with a photoshoot. I had to decide what would be the most effective way to showcase the products. I ended up going with a standard headshot style, 1 light and a reflector set up on a white background. I chose a white background based on the Proinnovative Line's website where all products are shown on a plain white background.
I needed to make sure I covered all angles so the client could see the look, shape and that the product was adjustable.
Once the photoshoot was finished, I then edited the photos in Adobe Lightroom and Adobe Photoshop.
I then setup the photos and created the art for a Mail Chimp blast, a Client safe flyer and of course the product pages on the Proinnovative Line website.
Mail Chimp blast with working links to order product samples, a link to download the client safe PDF flyer and a link to the product pages on the Proinnovative Line website.
I then created posts on social media to advertise the new products and special pricing.
I then created a 1/4 page ad for a trade magazine advertising the new products. At this point everyone in the industry is selling masks and sanitizers. Most the ads in the magazine are usually pretty safe and clean designs. I decided to try to make something a little darker in hopes it would stand out. My inspiration for the ad was taken from a UFC fight poster.
