Trusting Children - Navigating Parenthood Respectfully
About This Project
Trusting Children is a place to help parents learn how to respectfully navigate parenthood and different stages of their child’s development in an accessible way.
Challenge: Building brand awareness and positioning as a resourceful and respectful space.
Outcome: In order to increase brand loyalty we build trustful, fresh, and inviting branding from the ground up.
Impact: Attracting leads of better quality and making respectful parenting methodology accessible for all parents.
Services: Brand Strategy, Identity Design, Illustration.
It all started with a tree and a mother who wanted to offer parents tools and strategies to cope with the challenges of parenthood. The ultimate benefit is the child having a parent who is more understanding of their developmental needs and a parent who does not feel overwhelmed by their child’s behaviors.
The tree was a designer’s mistake to start off with an illustration instead of the logo mark. But it was embedded in the core values so much that we decided to simplify it and keep it to tell the brand story.
Together we worked on a brand that looks trustful and welcoming. We wanted the user to feel invited and free from judgment.
We broke down the logo to work with and without the illustration to increase its legibility.
The tree symbol became a useful illustration that we could use across all collateral and merchandise.
Website has to be accessible and easy to navigate so that everyone can get the information needed.
The stationary had to be simple yet memorable so that parents make the first contact after events.
Hope you enjoyed this project!
