Earlier in 2018, the biggest energy supplier of UK British Gas initiated a massive digital transformation by bringing multiple agencies on board. The strategy involved working on various deliverables, from a global rebrand to a website redesign — as well as a brand new mobile app for their customers. As part of this mobile project, we as PublicisSapient worked hands-on in product teams on building the British Gas app.

We worked closely on some of the key features of the British Gas app — a massive data visualisation piece that displays energy consumption of the users in real-time, and a home screen redesign. The first piece was a very in-depth discovery process that required working very closely with stakeholders, while business and technical capabilities have been shaped.The second piece, on the other hand, was part of a larger service architecture redesign to be effective on the whole app, which required multiple stages of user research and testing. Following user-centric design principles, we were involved in the UX of this project and conducted a number of client workshops, as well as user interviews and testing. We were involved in this project from discovery through delivery, while consulting decision-makers in the user experience of the app.