HSBC

Digital Product Design | 2017

Client: HSBC
Agency: Red Badger
Role: Digital Product Designer

When Red Badger was hired for the project, HSBC had the vision to improve its online customer experience, which previously has been limited in functionality, inflexibility and the lack of agility in the mainframe systems. By turning it on its head and completely changing the culture for retail products and services to be user-focused, as they brought Red Badger on board.
Working in HSBC’s Originations team, my aim was to drive value to customers quickly and in doing so, provide an experience that improved conversion rates. This required working in agile as part of a cross-functional team to deliver value fast using innovative technology. This was also conducive to the new cultural change of being customer-driven within a long-lasting legacy of an existing HSBC structure.I worked on delivering high-quality digital products and improving internal delivery capabilities to ensuring continuous deployment. This project allowed me to comprehend the intricacies of banking while working through a complex enterprise structure with multiple stakeholders and various market requirements. I also had the privilege to witness the transformation of business through our implementation.
HSBC
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HSBC

HSBC Digital Product Design | 2017 Client: HSBC Agency: Red Badger Role: Digital Product Designer When Red Badger was hired for the project, H Read More

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