Project Type:
Self-initiated/Conceptual.
Scope of Work:
Concept, logo, naming, brand identity, packaging design, illustration.
Main Concept:
A fashion brand rooted in a legend, inspired by a blossoming Heliconia.
Brand Attributes:
Youthful, Passionate, Authentic.
Customer Persona:
Young, passionate individuals who express themselves genuinely.
Brand Introduction:
Elliconia is a fashion retailer that sells clothes, skincare products and accessories. It is the perfect brand for people who enjoy celebrating life, are passionate about who they are and what they love, and are not afraid to show and express their true selves.
Artistic Direction:
The naming, brand attributes and the overall artistic direction of the brand identity (logo, colors, etc) are inspired by the Heliconia flower. A bright, glamorous and exotic looking flower that represents the meanings of youth, beauty & pride.
This flower is named after the Greek Mountain Helicon, the seat of the Muses, the nine goddesses of the arts and sciences in Greek mythology. The Muses supposedly remained young and beautiful forever much like the long lasting and beautiful Heliconia flower.
The legend says that if you want to remain young and beautiful, you should buy a Heliconia! However, why travel to a mountain of legend when there is an easier option? buying from Elliconia will bring you the same results without exhausting your travel budget!
The starting point was creating a stylescape (tool developed by The Futur) to inspire and narrow the artistic vision of the project (Elements shown in the stylescape are attached for inspiration purposes only and their full rights belong to the original creators). Creating the logo and the rest of the brand identity elements followed.
