FW20 Reebok | Sudeca

  • Say hello to Sudeca.

    This is a modern take on court shoes that is meant to hommage the iconic “H” strap on the  "Reebok Workout low". Inspired by the features that make the workout low a beloved skate shoe. We took the “H” strap to next level by running a full piece of tumbled leather across the instep. This strap holds down a comfy floating over-tongue. The simplified geometric elements for the functional details are  vaguely inspired by the bauhaus. I aspired to create a visual hierarchy, first the mid-foot strap, then the cup-sole and finally the tertiary details like laces and pull tabs. I tried my best to keep is fun.

    Designed by me.
    Thanks to everyone who worked on this project. 
    Design direction: Zac Andrews @zee.ayy.cee 
    Product marketing: Greg Korbas @freshwater_isl 
    Development: Winnie Lin @winnie.liny