Meet Chao, the social cooking and upskilling platform
Chao is an AI powered social cooking platform that minimises the hassle of meal planning and removes the uncertainty of cooking, making the experience easier and more enjoyable.
Many millennials want to cook more at home but find a busy lifestyle and lack of cooking knowledge gets in their way. In addition, convenient pre-prepared food is readily available and eating out is a great social experience leaving little reason or need to change behaviour. In a typical home cooking process, pain points begin long before reaching the kitchen.
We took the time to understand and empathize with users, identifying and addressing key pain points to ensure the final product meets their needs and fits seamlessly into their lifestyle. We co-created the concept with users, reviewing at key stages throughout to ensure the UX and feature set remained aligned with their needs and expectations.
Chao guides users through the cooking experience and shares their progress and key statistics on a dedicated social media platform. With deep contextual understanding of the user’s behaviour, Chao can provide easy to follow recipe steps along with tailored tips for more guidance removing the uncertainty of cooking.
The user experience transitions smoothly between physical and digital touchpoints. The charging dock doubles as a home for the physical components of the system and sits comfortably in the kitchen environment.
Designers worked as part of a multi-disciplinary team including software, engineering and electronics, to de-risk technical elements of the system including person identification using computer vision, constructing a cloud based infrastructure backbone and tracking active and passively tagged utensils.
This content was originally posted on Cambridge Consultants' website. Cambridge Consultants develops breakthrough products, creates and licenses intellectual property and provides business consultancy in technology critical issues for clients worldwide. For more than 50 years, the company has been helping its clients turn business opportunities into commercial successes, whether they are launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.
