Minakshi Girdhar's profile

Re-branding & Repositioning a Salon Chain

Grace & Glamour
Rebranding and Positioning

How do you reposition a salon chain in a world where “beauty” is subjective?
Solution: Feel the beauty within you.

Grace and Glamour salon is a total combination of personal touch and professional services.
It is a makeup-cum beauty salon run by Priya Kalra.

Our task was to rebrand and redefine the positioning for Grace and glamour in the market keeping in mind its value proposition, target audience and services. Grace and glamour was looking to update their previous logo to a more sophisticated one.








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Re-branding & Repositioning a Salon Chain
Published:

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Re-branding & Repositioning a Salon Chain

Published: