This is the brand project that I was commissioned for Howard Gardner Elementary School in Mar del Plata.

The general concept is the psychologist Gardner's theory of multiple intelligences. Therefore the intelligence diagram was the basis of the isologotype, partitioning a circle and representing them in equal parts. The brand to be pregnant and generate impact has 3 solid colors, the idea is to unify and reinforce the logo through the equality of intelligences. The choice of colors is institutional regarding the green and red that were already part of the kindergarten that articulates with the primary school and gray was added. Below I present the elements that make up the brand, variables, fonts, colors, icons and applications.