FDA “Macroscopic Metals”
Role: Art Direction, Design
2020 Produced at Elastic.tv
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Public awareness campaign for The Real Cost (FDA) that visualizes the physical damage caused by vaping.
Initial design was built in Cinema4D, and produced with A52 in Maya + Nuke.
Concept Design
Client: The Real Cost (FDA)
Agency: FCB NY
Agency: FCB NY
Chief Creative Officer: Gabriel Shmitt
Executive Creative Director(s): Gary Resch, Sy-Jenq Cheng
Associate Creative Director(s): James Meiser, Tara Dodson
Art Director: James Mesier
Copywriter: Tara Dobson
Producer: Leanne Diamond , Pim Leeuwenkamp
Executive Producer: Chris Lenz
Director of Broadcast Production: Adam Isidore
Post Production
Design Studio: Elastic
Creative Director: Noah Harris
Art Director: Nadia Tzuo
Designers: Erika Bird, Kaya Thomas
Head of CG: Kirk Shintani
On-Set VFX Supervisor: Andrew Wilkoff
2D Lead: Maciek Sokalski
2D VFX Artists: Chris Russo
3D Artists: Ariana Ziae Mohseni, Aemilia Widodo, Bryan Cox, Cameron Walser, Jade Smrz, Jaemin Lee, Joe Paniagua, Miguel Salek, Paulo de Almada, Scott Nishiki, Tim Kadowaki
Editors: Rachel Fowler, Pascal Leister
Executive Creative Director(s): Gary Resch, Sy-Jenq Cheng
Associate Creative Director(s): James Meiser, Tara Dodson
Art Director: James Mesier
Copywriter: Tara Dobson
Producer: Leanne Diamond , Pim Leeuwenkamp
Executive Producer: Chris Lenz
Director of Broadcast Production: Adam Isidore
Post Production
Design Studio: Elastic
Creative Director: Noah Harris
Art Director: Nadia Tzuo
Designers: Erika Bird, Kaya Thomas
Head of CG: Kirk Shintani
On-Set VFX Supervisor: Andrew Wilkoff
2D Lead: Maciek Sokalski
2D VFX Artists: Chris Russo
3D Artists: Ariana Ziae Mohseni, Aemilia Widodo, Bryan Cox, Cameron Walser, Jade Smrz, Jaemin Lee, Joe Paniagua, Miguel Salek, Paulo de Almada, Scott Nishiki, Tim Kadowaki
Editors: Rachel Fowler, Pascal Leister
Producer: Jazeel Gayle
Pitch Producer: Ashlie Iacocca
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
Pitch Producer: Ashlie Iacocca
Executive Producer: Luke Colson
Head of Production: Kate Berry
Managing Director: Jennifer Sofio Hall
SOUND
Music Company: PullPull
Composer: Mitch Davis
Sound Design: Mitch Davis and Scott Brittingham
Final Mix: Mitch Davis
Music Company: PullPull
Composer: Mitch Davis
Sound Design: Mitch Davis and Scott Brittingham
Final Mix: Mitch Davis
