Ju Pratas is a new brand born in 2020. 

It started as a dream to deliver a good price on good jewelries.

My concept to develop the logo, was a simple idea 

working with a simple typography, 

that could represent elegance and beauty. 

At the same hand, using an element that could made it modern and cool. 

So, thats it.

This palette was conceived to pass a visual feeling of trust and calm. 

Theses blue shades, used in a monochromatic scale 

keeps the color meaning in this context. 

Merged with the created colors: "almost white" and "almost black"; 
I developed a contrast and brightness view to complement the blue palette.